Gravitonas

Gravitonas

Following in the footsteps of natives like Robyn, The Knife and Miike Snow, the latest hot electronica act to come out of Sweden is Stockholm-based duo Gravitonas, fronted by lead vocalist Andreas Öhrn and computer wizard Alexander Bard.

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Gravitonas is a brand new Stockholm-based music project, fronted by lead vocalist Andreas Öhrn and celebrated record producers and songwriters Alexander Bard and Henrik Wikström. Gravitonas was formed in early 2010 and immediately signed by Maria Molin-Ljunggren to her Universal Music-associated company Lionheart International, where the band is the first act launched on the brand new pop/rock label SoFo Records with the release of the Gravitonas debut single and video, the Top 5 club chart hit "Kites", on April 28, 2010.

A four-track EP called "The Hypnosis EP" was released in September 2010. The track "Religious" quickly became a massive airplay and a Top 10 club chart hit in Russia (with over 100,000 accumulated radio spins in early 2011). "Religious" then entered the Bilboard Magazine Club Play Chart in March, 2011 as an import-only release and peaked a few weeks later at #28. A third single "You Break Me Up" and a four-track EP called "The Coliseum EP" were also released in November 2010.

The global follow-up to the "Religious" smash will be a track called "Everybody Dance", released on May 25, performed as a duet with Russian electronica star Roma Kenga (famously co-produced in Stockholm and Moscow simultaneously using a Skype link). The "Everybody Dance" release will be followed by an EP of music made for books, games, and movies in August, 2011, right before the release of Gravitonas' debut album in September 2011.

Andreas Öhrn rose to fame as the founder and front figure of Swedish Amateurs, Sweden's leading underground punk rock band. Crossing over to the mainstream rock scene, Öhrn skipped traditional rock'n'roll and instead opted to work with electronica producers Bard and Wikström to create an innovative hybrid sound. Öhrn has since established himself as an internationally successful songwriter, scoring his first Japanese #1 hit single in October 2009 as a songwriter for Japanese boy band Hey! Say! JUMP. Öhrn's co-producer Ben Smith is also involved with Gravitonas as the main guitar player of the project. Their first film score for the Swedish movie "I Miss You" will premiere in March 2011, featuring the main theme performed by Gravitonas.

Although this is the first time the two work together, Alexander Bard and Henrik Wikström are both legendary record producers in Sweden. Bard first rose to fame in the early 1990s as one of the founders of the Swedish electro-pop scene (the other two being producers Denniz Pop and Max Martin). In 1992, with his own band Army Of Lovers (over 7 million records sold) as its only signing, he partnered with legendary entrepreneur and producer Ola Håkansson to launch the classic record label Stockholm Records. Stockholm Records expanded rapidly, breaking major international stars like The Cardigans, A-Teens and Stakka Bo, and by the time the company was sold to Universal Music in 1998 it was already Scandinavia's biggest independent record company.

Bard has since proceeded with an internationally successful career as an innovative writer and lecturer (his first book, co-written with Jan Söderqvist and released in 2000, has sold over 300,000 copies worldwide and been translated to 17 languages) but always maintained his career as a prolific and visionary producer and songwriter with acts such as Vacuum, Alcazar and BWO under his belt. His last incarnation BWO was voted Sweden's most popular rock and pop band in both 2006 and 2007 and went on to top the charts in over 20 countries on four continents.

Henrik Wikström, originally schooled as a Rachmaninov pianist, has been the leading in-house producer at Lionheart Music during the past decade. Mixing his broad knowledge of classical music with rock history and the latest electronics, he made his first international album production in 2009 for Greek superstar Michalis Hatzigiannis, signed to Universal Music Germany. Wikström is now engaged full-time as the head of all musical production for the Gravitonas project and is its main musical coordinator both for the planned record releases and upcoming live productions.

Attempting to avoid the cliché image of a fixed-member rock band churning out records, promoting and touring in a loop, Gravitonas is working towards a more original band model better suited for the web-, mobile- and streaming-dominated environment of the music industry in the 2010s. With this circus-like model, Gravitonas has artistically more in common with say Daft Punk or Gorillaz than with otherwise similarly sounding bands like Coldplay or Muse. Having earned the nickname "The World's First Spotify Band", all Gravitonas releases are available as streams and legal downloads on all digital platforms in over 70 countries at release.

Gravitonas is consequently promoted with a wide variety of soundbytes, pictures and short video clips online throughout 2010 and 2011, for example on the gravitonas.net website, concentrating on a bizarre audiovisual interplay between internet-savvy front figure Öhrn and producer/director Bard, inspired by classic male duos like Sparks and The KLF. More musicians and actors will gradually be introduced in Gravitonas, using film scores and innovative syncs as a main form of promotion.

Featured remixers on the Gravitonas singles include Dada Life, SoundFactory, Adam Rickfors, Holter/Erixson, Ambience, Freakchild, The Guru Josh Project, Full Intention, and Håkan Lidbo. May 25, 2011 will also see the first global digital release of a series of collaboration Gravitonas are performing together with their own fans. Called "The Fanworks EP", this first release features six winning tracks of three different original Gravitonas songs (handpicked out of total of several hundred entries) where the arrangements and productions have been made by the Gravitonas fans themselves. Gravitonas don't just pretend to be interactive in the interactive age, their very art is interactive in itself, theirs is the sound of interactivity!


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